Government Aviation Training Institute, Bhubaneswar, is a 75-year old legacy flight training school run by professional pilots. The aim of a design collaboration with GATI was to revamp their identity, and more importantly, establish a visual language system that was bold, professional, & relatable to young aspirational pilots.

To achieve this, we explored various visual cues of aviation, education, growth & new beginnings to create a unique logo & logotype that would reflect the values of GATI. The logotype was customised to resemble the curves and straight edges of an aircraft making the brand identity appear bold. The same was intertwined with a icon that resembles a paper plane, right at the intersection of letter ‘A’. The paper plane, that blended the notion of education with aviation, was constructed to incorporate three shapes that would signify the three brand pillars of GATI - Knowledge (Amber colour of the sunrise), Skills (Magenta of the aircraft readings) and the Attitude (Cyan to denote the spirit of the limitless sky).