GLS Elopak Branding | Studio Twine

Brand design for GLS Elopak, Packaging Solutions

Client

GLS ELOPAK

Services

Branding & Strategy, Marketing Collaterals, Social Media Launch

Industry

Packaging Manufacturing

GLS ELOPAK, a joint venture between GLS Group and Elopak, offers packaging solutions in various industries including dairy, beverages, alcohol and a lot more. The joint venture was officially announced in April 2022 with the aim of expanding the horizons of both organizations' capabilities and reaching newer markets across the globe in delivering sustainable, aseptic liquid packaging solutions.

Our challenge with this project was to design & develop a complete brand identity, visual language & communications strategy for the company GLS ELOPAK as well as their in-house product brand of ALPAK.

While the logotype of the company was intentionally kept minimal to compliment the parent company logos of (GLS Group & Elopak), the logo of their roll-fed technology product called ‘Alpak’ was custom designed to incorporate the key brand notes of recyclability & product freshness that the brand offers. A unique colour palette consisting of Teal, Jade Greed & Cherry Red colours was introduced for the company to further showcase the nature of the products & personality - liquid foods, freshness, nature & sustainability.

The logo of GLS ELOPAK’s roll-fed technology product called ALPAK was custom designed to harness the key USPs of sustainability, recyclability & product freshness that the brand offers. The letter ‘A’ in the logotype was designed to denote softness, adaptability, recycling & freshness.

The visual language & branding was extended into a the brand’s marketing collaterals of company brochure & social media launch campaign. The theme for all collaterals followed the brand language of a global, clean, sustainability-driven company offering cutting-edge packaging solutions to their customers.